Baking leads to some of the best things in life. Cake. Cupcakes. Brownies. But getting to the cake can be a bore when you have to wait for the butter to get soft before you can start mixing.

We’ve got the answer with Anchor Squeezy. We’ve blended real butter and rapeseed oil into the perfect squeezable form for smooth batter every single time. Just give it a squeeze straight from the fridge for deliciously buttery bakes.

Easy Squeezy Baking

It’s easy to get impatient when the mood strikes and you want fresh-baked goodness. We’ve all made the mistake of trying to mix cold butter straight into cake batter.

There’s the squidging of the butter lumps into the mix with a spoon or accidentally completely melting it in the microwave before you even start. You could be clever and use margarine, but you don’t get that authentic buttery taste.

Deliciously Easy Squeezy Or Your Money Back

Trying Anchor Squeezy is easy with our Money Back Guarantee. We know you’ll love it, but we’ll give you a full refund if you don’t find it deliciously easy to use.*

Still not sure? Let us throw some stats at you:

  • 90% said Anchor Squeezy is more convenient than the product they currently use.
  • 94% said it saves time not having to melt butter.
  • 82% said it made it easier to cook than usual.

Source: Quantitative Research from PPL Insights June 2023

*UK, 18+. Purchase, internet, mobile, & UK bank acc rqd. Purchase 07/07/24 – 22/12/24. Claim by 05/01/25. Retain receipt & pack. To claim, register details at anchorbutter.co.uk/guarantee, explain why you didn’t find the product easy to use in min. 15 words, upload receipt & pack image. Max refund £3.35 via bank transfer only. Max 1 claim per person, per receipt, email, mobile & bank account. Receipt can only be used once. Excl. apply. Full T&Cs see website. Promoter: ARLA FOODS, LS10 1AB



Ideal for:

Cakes, traybakes, cheesecakes & more. Give it a squeeze to bake with ease.

Just grab Anchor Squeezy straight from the fridge and mix it right in for perfectly smooth batters. It’s easy to measure with less mess and less to wash up afterwards.

This product contributes to a sustainable farming future for the dairy industry This product meets requirements for the Assured Food Standards (Red Tractor) This product is suitable for vegetarians


Rapeseed Oil (67%), Skimmed Milk, Concentrated Butter (Milk) (8%), Lactic Acid Culture, Shea Oil, Coconut Oil, Salt, Emulsifier (Lecithin), Natural Flavouring Colour (Beta Carotene), Vitamin A, Vitamin D


Nutritional Information Per 100g
Energy 2993kJ/728kcal
Fat 80g
of which saturates 12g
Carbohydrates 0.8g
of which sugars 0.8g
Protein 0.5g
Salt 0.90g
How is Anchor Squeezy made?

To make Anchor Squeezy we start by concentrating butter. We then mix this with the vegetable oils, milk, salt, natural butter flavour and a bit of lecithin to make it squeezy and great for baking and frying. After mixing it all we cool it down and fill it into bottles.

Is Anchor Squeezy Halal/Kosher etc?

No, Anchor Squeezy is not Kosher or Halal certified.

Is Anchor Squeezy made with pasteurised milk?​

Yes, the milk used for Anchor Squeezy is pasteurised.

Can you freeze the Anchor Squeezy​?

We do not recommend freezing Anchor Squeezy.

Can you recycle the Anchor Squeezy packaging?

Yes, Anchor Squeezy bottle and lid can be recycled as rigid plastics.

What is the best butter for baking?

Any butter will work for baking, but you usually need to wait for it to soften before mixing. Anchor Squeezy can be used straight from the fridge for perfectly smooth batters and a deliciously buttery taste.

What is the Anchor Squeezy packaging made from?

Bottle HDPE , cap PP and label PP.

Is there any added vitamins in Anchor Squeezy?

Yes, Anchor Squeezy is enriched with vitamin A and D.

Where can I buy the new Anchor Squeezy?

Anchor Squeezy is now available in Tesco in the butter aisle. By the end of September you’ll also be able to find Squeezy in Asda, Morrisons, and Sainsburys.

What can I use Anchor Squeezy for?

Anchor Squeezy is perfect for easy baking in any cakes made from a stirred batter with melted or softened butter. This could be brownies, muffins, sponge cakes, banana bread and similar.

Besided from baking Anchor Squeezy is great for frying and basting and adds great taste to all kinds of cooking. Use as you would use butter for frying, basting, greasing pans and even for topping cooked vegetables, meat or other food.

Can Anchor Squeezy be used for all kinds of baking?

Anchor Squeezy is not suitable for biscuits and pie crusts, as it is harder to work with for those kinds of doughs and will easily become too soft.

What is the benefit of Anchor Squeezy for baking vs. Butter or spreadable?

Anchor Squeezy is more convenient to use than butter or spreadable, as it is already liquid and can be squeezed right in and stirred easily right away. With butter and spreadable you typically have to either melt or soften the products before you can stir them in. And with Anchor Squeezy you still get the great butter taste as with butter or spreadable.

Anchor Squeezy contains concentrated butter, what is that?

Concentrated butter, also called clarified butter, is as the name states a concentrated butter. It is mady by melting butter and removing the moisture, so only the concentrated butter fat is left. So in essence, concentrated butter is the milk fat part of butter.

Anchor Squeezy contains coconut and shea oil. Why?

Coconut and Shea oil is added to the product to obtain the perfect functionality for baking. These fats make the product squeezable and soft without becoming too runny.

Rapeseed oil is the first ingredient, why is there so much rapeseed oil?

To make Anchor Squeezy squeezable we needed to add a liquid fat to combine with the butter. For this we chose rapeseed oil, as it is a neutral oil, that do not overpower the taste of the butter in the product. Furthermore, it is considered a healthy oil, based on the high level of unsaturated fats.

Is the product produced in the UK? Why not?

No, the product is produced in Sweden. This is done because we have our experts on squeezy butters together with the facilities for producing such products in Sweden. However, our Anchor butter experts have been deeply involved in the product development to ensure that the product lives up to Anchor taste and quality.

How did Anchor Squeezy become softer than spreadable?

To make Anchor Squeezy squeezable we have added some more rapeseed oil than we do in Anchor spreadable.

How much butter is in Anchor Squeezy?

Anchor Squeezy contains 8% concentrated butter, which corresponds to 10% fresh butter.

Is Anchor Squeezable also suitable for cooking/frying?

Yes, Anchor Squeezy also works perfect for frying and cooking. Use it for frying, cooking and basting just at you would use butter.

Can Anchor Squeezy be stored next to my stove?

No, Anchor Squeezy has to be stored in the fridge.

For how long can I use it after opening?

Anchor Squeezy is best within 4 weeks after opening.

Does Anchor Squeezy have any artificial additives or preservatives?

Anchor Squeezy does not contain any artificial additives or preservatives. It does contain a natural aroma and an emulsifier, lecithin, from natural origin.

Is Anchor Squeezy environmentally friendly?

Yes, as the material used for Anchor Squeezy bottle and lid can be recycled. The material is all virgin as it is in direct food contact. Food safety do not allow PE or PP to be recycled direct into food contact, EFSA approval is not available yet.

Why is the emulsifier (lecithin) added - what effect does it have? And what is the origin of the lecithin?

Lecithin is an emulsifier that is added to help the milk and fats in the product to mix well and create a smooth product. The lecithin used is from natural origin and can come from rapeseed or sunflower seeds.

Can I use Anchor Squeezy as a replacement for vegetable oil in my recipes?

Yes, if you have a baking recipe where you would typically use vegetable oil, you can switch to Anchor Squeezy 1:1. Anchor Squeezy will work just as good as the vegetable oil, but you will get the great taste from Anchor Squeezy - just like when you bake with butter.

Can I use Anchor Squeezy to replace butter in my recipes?

Yes, you can replace butter 1:1 in all recipes for soft cakes (sponge cakes, banana bread, muffins, brownies etc.). We recommend using regular butter for biscuits and pie crusts.

How do I take part in the Anchor Easy Squeezy Butter ‘Find me easy peasy or your Money back’ promotion?

To take part in this promotion and qualify for your money back will need to;

  • Purchase a qualifying Anchor Easy Squeezy Butter product featuring promotional packaging within the promotional period 07/07/24 – 22/12/24.
  • Try the product and if you are not satisfied, visit anchorbutter.co.uk/guarantee and complete the online claim form, with the following:
    • Complete your personal details including full name, email address, mobile number, bank account number and sort code, product purchased and the name of the store you purchased from.
    • Upload an image of your itemised till receipt showing the purchase of a qualifying Anchor Easy Squeezy Butter product. The receipt must also clearly show the retailer’s name, receipt number and date of purchase.
    • Tell us the reason in a minimum of 15 words explaining why you didn’t find the product easy to use
  • Once the claim has been verified you will receive your money back to the bank account you provided within 28 days.
  • Please ensure you submit your claim no later than 05/01/25.
Where will I find promotional packs?

Promotional packs are available online as well as in-store at selected participating retailers; ASDA, Amazon, Morrisons, Sainsburys & TESCO.

Do I need to keep my receipt?

Yes, you will need your receipt in order to claim your money back. Please keep your original itemised till receipt until you have received your money back as it may be required for further verification.  

I have purchased more than one Anchor Easy Squeezy Butter product, can I make a claim for each product?

Unfortunately, the Anchor Easy Squeezy Butter ‘Find Me Easy Peasy or your Money back’ guarantee offer is limited to one claim per person, email address, mobile number and per bank account. Please note that claims are limited to one per till receipt regardless of the number of Anchor Easy Squeezy products purchased.

What’s the maximum I can be refunded?

The maximum amount you can be refunded is £3.35.

Which products are included in the promotion?

The offer is available on the qualifying Anchor Easy Squeezy 500ml Butter products featuring a promotional sticker.

My claim isn’t processing on the claim page. What am I doing wrong?

Please check that you have entered all the mandatory fields correctly. If you are still having issues submitting your claim, please email us at support@anchor-butter-easy-peasy-guarantee.co.uk for further assistance.

How will I know if my claim is valid?

After submitting your details on the promotion website, you will receive an email confirming whether your application was valid or invalid within 14 days.

My till receipt has been rejected, what should I do?

Sorry to hear your till receipt has been rejected. Please check the email you received for further instructions on how to rectify your claim.


Unfortunately, till receipts may only be used once regardless of the number of Anchor Easy Squeezy Butter products purchased. Please ensure that your till receipt has not already been used in a valid claim by another member of your household before attempting to resubmit your claim. 

Invalid date/Invalid purchase date

Receipts are only valid if they are dated between 07/07/24 and 22/12/24. Unfortunately, you will be ineligible if you purchase your Anchor Easy Squeezy Butter product outside of these dates.

Did not purchase qualifying Items

The till receipt image provided doesn’t show the purchase of a qualifying Anchor Easy Squeezy Butter product from a participating retailer. Please visit anchorbutter.co.uk/guarantee to resubmit your claim, ensuring the image clearly shows the purchase of an Anchor Easy Squeezy Butter product, the name of the store and the date purchased.

Not a full receipt/ Not legible

Unfortunately, some details were missing or unreadable on the image you provided. Please check the image you provided and ensure that the entire receipt is legible from top to bottom, including all four corners. For longer receipts, scan or take pictures in sections and select them all when uploading. Please make sure that the store name, date of purchase, receipt number and product are legible in your image(s) and revisit anchorbutter.co.uk/guarantee to resubmit your claim.

The image of my receipt will not upload?

Please ensure that the image is in a .png, jpeg, tiff, bmp or .pdf format (size limited to 10MB)  format. You can upload more than one within the same upload field box.

Where can I read the full Terms & Conditions of the offer?

For full terms and conditions of the promotion please visit anchorbutter.co.uk/guarantee

Can’t find the answer to your question?

Drop us an email to support@anchor-butter-easy-peasy-guarantee.co.uk and we’ll aim to respond within 3 working days.

How can I find out more about anchor butter easy peasy squeezy?

We’re happy to hear you want to know more about us. Check out our website www.anchorbutter.co.uk and follow us on Instagram @anchor_dairy